Chocolate or Bananas? Which one will you invest in when it comes to your data strategy?

Factual Data Aspirational Data Predictive Data

A survey by the Economist on the usage of data within companies found that 1 in 4 admitted that vast quantities of useful data went untapped, with 1 in 2 conceding that they leveraged less than half of the data they had available. A successful big data strategy requires organisations to overcome the challenges of […]