Chocolate or Bananas? Which one will you invest in when it comes to your data strategy?

Factual Data Aspirational Data Predictive Data

A survey by the Economist on the usage of data within companies found that 1 in 4 admitted that vast quantities of useful data went untapped, with 1 in 2 conceding that they leveraged less than half of the data they had available. A successful big data strategy requires organisations to overcome the challenges of […]

Sometimes less is more when it comes designing your customer retention strategy

Find out why customers were happy to pay 35% more for 10% less product? With the multitude of how-to material on pricing available – 11,000 titles alone on amazon.com – the question of pricing strategy still remains a vexing one for many businesses. It’s actually quite a complex area as getting it right involves a […]

Five cost-effective ways to build customer loyalty

Remember, less can be more Your customers are arguably the most important ‘asset’ of your business. With the cost of acquiring new customers being six to seven times more retaining your existing ones then having a program to keep and build loyalty with your existing customers is key. In today’s economic climate many businesses and […]

Less can often be more when building customer loyalty

Why a $45 scarf could build better loyalty than a $55 coat. Customers are arguably the most important ‘asset’ of your business. Let’s face it, without them you don’t have a business. Businesses have two basic choices when it comes to customers. 1. Get (the right) new customers, and 2. Get those     customers to love […]