Big Data – Facebook vs Google who will win the battle for digital advertising?

Don’t waste time worrying about privacy issues and Big Data, let’s just focus on the end game for online marketing I watched a documentary this week on how science fiction has inspired innovation and in particular George Lucas and his pioneering work through Industrial Light and Magic. According to the documentary the Star Wars targeting […]

Sometimes less is more when it comes designing your customer retention strategy

Find out why customers were happy to pay 35% more for 10% less product? With the multitude of how-to material on pricing available – 11,000 titles alone on amazon.com – the question of pricing strategy still remains a vexing one for many businesses. It’s actually quite a complex area as getting it right involves a […]

Less can often be more when building customer loyalty

Why a $45 scarf could build better loyalty than a $55 coat. Customers are arguably the most important ‘asset’ of your business. Let’s face it, without them you don’t have a business. Businesses have two basic choices when it comes to customers. 1. Get (the right) new customers, and 2. Get those     customers to love […]