Chocolate or Bananas? Which one will you invest in when it comes to your data strategy?

Factual Data Aspirational Data Predictive Data

A survey by the Economist on the usage of data within companies found that 1 in 4 admitted that vast quantities of useful data went untapped, with 1 in 2 conceding that they leveraged less than half of the data they had available. A successful big data strategy requires organisations to overcome the challenges of […]

Big Data – Facebook vs Google who will win the battle for digital advertising?

Don’t waste time worrying about privacy issues and Big Data, let’s just focus on the end game for online marketing I watched a documentary this week on how science fiction has inspired innovation and in particular George Lucas and his pioneering work through Industrial Light and Magic. According to the documentary the Star Wars targeting […]