Chocolate or Bananas? Which one will you invest in when it comes to your data strategy?

Factual Data Aspirational Data Predictive Data

A survey by the Economist on the usage of data within companies found that 1 in 4 admitted that vast quantities of useful data went untapped, with 1 in 2 conceding that they leveraged less than half of the data they had available. A successful big data strategy requires organisations to overcome the challenges of […]

Five cost-effective ways to build customer loyalty

Remember, less can be more Your customers are arguably the most important ‘asset’ of your business. With the cost of acquiring new customers being six to seven times more retaining your existing ones then having a program to keep and build loyalty with your existing customers is key. In today’s economic climate many businesses and […]

Less can often be more when it comes to your pricing strategy

How ‘lean’ thinking could help you charge more for less, and save you thousands of dollars in unnecessary costs Your pricing strategy could be the single biggest factor that determines the success and profitability of your business.  Finding the ‘sweet spot’ that matches price with customer value with product and service specification is a constant […]

Less can often be more when building customer loyalty

Why a $45 scarf could build better loyalty than a $55 coat. Customers are arguably the most important ‘asset’ of your business. Let’s face it, without them you don’t have a business. Businesses have two basic choices when it comes to customers. 1. Get (the right) new customers, and 2. Get those     customers to love […]

When it comes to managing change maybe we all need to become mixed martial artists?

Bruce Lee

In a 2011 study of project failures amongst of over 150 executives and $200M in investment it was found that over one-third of these projects were at risk of failure1. Compare that with the seminal study of project failures carried out in 1995 by the Standish Group that showed 31.1% of projects fail, and over […]